Environmentally friendly fashion or Eco Fashion is not only a new trend, it is not something passing. It is a need that is here to stay and tends to establish itself in our hearts and consciousness.

But let's start things from the beginning and see what Eco Friendly clothes are. The root of the word eco is the abbreviation of the word (ecology). The term ökologie was coined in 1866 by the German biologist Ernst Haeckel, from the Greek words ikos and logos meaning "study of the natural house". During the last decades, due to the development of technology and rapid population growth, humans have more influence on the environment than any other factor in the ecosystem.

In 2000, a survey in America revealed that 84 million pounds of carcinogenic toxic chemicals were sprayed on cotton (used to make clothes), of which 10% was absorbed by the cotton, while the rest was absorbed into the air, water and soil .

In this case, Eco Friendly clothes have little impact on the environment as from the materials to their production they use processes that have a low environmental impact.

The economy, environment and society are three main pillars, which are interconnected. Eco-friendly 'Fashion' promotes values relevant to culture and living conditions. By protecting the environment, we keep our societies "healthy", reduce the waste of natural resources, energy, water, while at the same time creating growth opportunities through the promotion of innovative products.

So when we talk about ecological fashion, it is something complex as it requires ecological fabrics without pesticides and chemicals, which protect both the environment and our bodies. While their production process is done with absolute respect for people and their labor rights.

Eco Friendly clothes are durable

The longevity of Eco Friendly clothes is important. These clothes should and should have a long life. If the construction of the fabric is not good and does not ensure longevity, it will end up in a landfill. So don't be afraid to invest in clothes that are eco-friendly as you will have them for a lifetime!

The "green" turn in the fashion industry
The growing demand for eco-friendly products is pushing more and more brands to release special, eco-friendly collections.

Sustainability has now become the focus of the fashion industry, which seems to be attempting a "Green" turn in recent years.

At fashion weeks, the new hot topic for discussion is that of "circularity", while organic cotton has entered the collections of most major houses.

According to research that has seen the light of day, the fashion industry until recently left a huge environmental footprint.

As estimated by the UN climate committee, the industry is responsible for 10% of carbon dioxide emissions worldwide, but also for 20% of water waste.

Additionally, the amounts of energy consumed by this industry appear to exceed that of the shipping and aviation industries combined.

The waste of water, the use of synthetic fabrics, the use of chemicals in the production of raw materials such as cotton, are on the list of what brands have aimed to reduce in order to integrate sustainability into their corporate strategy.

The climate change awareness campaign seems to have had significant results as more and more consumers demand more environmentally friendly products. So whether it's haute couture or fast fashion, the "Green" collections win impressions.

Valentino, one of the biggest fashion houses, has previously been distinguished for its environmental initiatives. In particular, Green Peace named it the greenest haute couture house, for its anti-deforestation and anti-waste policies from textile production. In the same footsteps is the designer Stella McCartney, who chooses more and more recyclable materials for her creations, while during production she steadily reduces gas emissions every year. Another brand that stands out for its ecological identity is the luxury house Hermes, which faithfully follows the recommendations for low carbon emissions.

Greek designers support Ethical fashion

Our country could not remain uninvolved in this global ecological wave and Greek designers could not do their bit to protect the environment.

In addition, in addition to organic, sustainable and recycled materials, the Greek Eco Friendly brands, through their small production units, inspire us with their unique designs - it is not so likely that you will meet ten others on the street wearing the same design- , and urge us to support these efforts for an ecological fashion with another face, more humane, more environmentally friendly and more conscious.

At olonconceptostore.com we design in harmony with nature and with high quality and aesthetic criteria unique creations exclusively from cotton and silk, natural materials (leather, silk threads, wood and metal) and ecological techniques (e.g. loom).

The ecological fibers and "green" fabrics of olonconceptstore.com

Organic cotton is grown without harmful pesticides and herbicides, is free of toxic and chemical elements and biodegradable. It is skin-friendly as well as environmentally friendly as its cultivation uses 88% less water for growth, and 62% less energy in the production of the material.

Organically grown linen

Linen is another natural fiber, produced with low environmental impact. Its cultivation is also "clean" of fertilizers and insecticides, while it is not demanding on water. It comes from resistant strains of the flax plant, which can grow even in poor soil, without fertilizers and additives. Of all the textiles, it is the best conductor of heat, which means it is by far the coolest.

Silk muslin

It is produced from lightly twisted threads of natural silk, which are usually plain or printed. Silk belongs to the organic fabrics "that let the body and the environment breathe". It is an environmentally friendly material, while it does not cause allergic reactions or skin irritation and is the number one choice for allergy sufferers.